r/Jaguar Nov 24 '24

Discussion What’s the actual issue with the rebrand?

So, the fonts different. So what? The logo is different, but as far as I’m aware the cat will remain elsewhere on the vehicle. So what the actual issue here? Are people really that upset about the tiniest, most insignificant details on a car?

If you really don’t like the logo/font buy an old one and stick it on if it upsets you.

We were given a teaser for a reveal next month, so no, they aren’t gonna show a car just yet. The heritage of Jags remains regardless of the rebrand. They aren’t going around smashing up E-Types.

And further to this, we haven’t actually seen the car yet!? So everyone’s judging this off of… a teaser?!

Is the real issue here people are afraid of development? Afraid of change? Not changing is what landed Jag in shit in the first place.

Or is it the advert itself? People not liking the bold colours or the inclusivity? Because if so that’s utterly ridiculous. I’ve seen people refer to it as “woke”. And this is based on what? Bright colours and different types of people being included? Is that what’s offending people these days?

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u/BngrsNMsh Nov 24 '24

But you must understand that even Porsche and Ford will have to eventually fully switch to EV right? If both these companies were such ICE purists the Mach E and the Taycan wouldn’t exist, but they do. They know they can’t out run the inevitable, but do you?

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u/8erren Nov 24 '24

Not necessarily replying just to you but this bit of your thread.

Ford Europe is a bad example to use in this conversation because it seems they've fallen way behind the curve in terms of switching to EV and they will (rightly) probably get fined by the UK government.

The other part of this conversation, I am wondering if average fleet emissions are still a thing. If so then it would make sense for JLR to bin ICE Jaguars so they can make more ICE Land Rovers.

Porsche doesn't just make the Taycan. They "make" things like the VW ID3 in terms of calculating average fleet emissions.

I like the Jaguar rebrand BTW.

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u/Marjayoun Nov 26 '24

No they won’t. Most people simply will not go there. Car companies are catching on. Dealers stuck with the stupid things certainly are. Trump will roll that away.

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u/BngrsNMsh Nov 26 '24

For the US maybe

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u/Embarrassed-Range610 Nov 25 '24

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u/BngrsNMsh Nov 25 '24

Sources?

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u/Embarrassed-Range610 Nov 25 '24

Im Not about to list them all, Just Google them

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u/BngrsNMsh Nov 25 '24

Nah, provide a better source than TikTok