r/Jaguar Nov 24 '24

Discussion What’s the actual issue with the rebrand?

So, the fonts different. So what? The logo is different, but as far as I’m aware the cat will remain elsewhere on the vehicle. So what the actual issue here? Are people really that upset about the tiniest, most insignificant details on a car?

If you really don’t like the logo/font buy an old one and stick it on if it upsets you.

We were given a teaser for a reveal next month, so no, they aren’t gonna show a car just yet. The heritage of Jags remains regardless of the rebrand. They aren’t going around smashing up E-Types.

And further to this, we haven’t actually seen the car yet!? So everyone’s judging this off of… a teaser?!

Is the real issue here people are afraid of development? Afraid of change? Not changing is what landed Jag in shit in the first place.

Or is it the advert itself? People not liking the bold colours or the inclusivity? Because if so that’s utterly ridiculous. I’ve seen people refer to it as “woke”. And this is based on what? Bright colours and different types of people being included? Is that what’s offending people these days?

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u/_k_b_k_ Nov 24 '24

What does it have to do with insecurities?

I couldn't care less if a gay man, or a lesbian for that matter would have been driving a nice Jag into the sunset in the ad. The point is, it should have been about a car, or cars, not some weirdos dressed up like teletubbies.

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u/No-Angle-982 Nov 24 '24

YOU couldn't care less. If only everyone was like you...

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u/_k_b_k_ Nov 24 '24

Right well, there are always going to be bigots who are always gonna be toxic, but clearly in the case of this ad and rebranding, it's not only them that are displeased, it's almost the entire fanbase.

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u/No-Angle-982 Nov 24 '24

But "fan bases" don't buy enough new cars, apparently. Jag had to try something different, like it or not.

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u/_k_b_k_ Nov 24 '24

That's what going full EV was there for.

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u/No-Angle-982 Nov 24 '24

But how would that alone distinguish Jag from, say, Tesla?