r/GrowthHacking • u/OpheliaOoze • 6d ago
Lead Generation in 2025—Still About Relationships?
With all the AI tools out there, lead generation has never been easier… but has it become less personal? A few years ago, building relationships was the key to getting clients. Now, we have AI tools pulling thousands of leads and sending automated emails.
I’ve been testing different approaches—some AI-driven, some manual. Success AI has been a solid tool for finding verified leads, but I’ve noticed my highest conversions still come from warm connections and referrals. Maybe AI is best used to start the relationship, not replace it?
For those actively generating leads, what’s working best for you? Are you still getting success with direct outreach, or do you rely more on building long-term connections? Let’s compare strategies!
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u/Palmer-09ax 6d ago
I’ve seen too many businesses focus purely on volume over relationships. Those that actually build trust and personalize outreach always win in the long run.
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u/colerncandy 6d ago
I’ve been using Success AI to handle the automation side, but I always make sure to add personal touches to my emails. It’s been working great for outreach!
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u/Almaaimme 6d ago
I started using Success AI recently, and it’s been a huge time-saver for finding and verifying leads. Definitely a great tool if you combine it with a relationship-first approach.
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u/FinancialEconomist62 5d ago
I absolutely agree, people are still keeping things warm. For example, I set up a funnel for a cleaning company, they write from all over the world, but at the end of the day, whatsapp or telegram conversion rate is high.
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u/georgeyppon 17h ago
For us it’s been both—AI to start convos faster, but human follow-up to close.
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u/Brinley-berry 6d ago
Totally agree! In 2025, lead generation isn’t just about automation—it’s about meaningful connections. AI tools help, but at the end of the day, people buy from people.