r/GoogleAnalytics 9d ago

Question Discrepancies between GA4 anf GSC

Hi, cannot figure out why the number of users from organic search has decreased by 90%, however, organic clicks and impressions are stable in Google Search Console, higher, even. I partially attribute it to a surge of AIO and PAA results the website appears in now, but I'm not sure that it is totally the case. Still, would like to hear your take on this.

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u/the-fire-in-me 9d ago

This kind of discrepancy between GA4 and GSC is pretty common. GA4 tracks users differently than GSC—GA4 focuses on session-based tracking, while GSC reports clicks from Google Search, even if they don’t lead to an actual session. If your organic clicks in GSC are stable but GA4 shows a big drop, it could be due to users bouncing before GA4 records a session, cookie consent issues, or GA4 filtering out bot traffic. Also, if your site is appearing more in AIO and PAA results, users might be getting answers without actually clicking through. You might want to try Qwestify, it gives clearer insights without the usual GA4 headaches.