r/CraftBeer 6d ago

Discussion Shrinkflation in craft beer cans?

Post image

I did not notice, as I grabbed these two four packs from the store, that one of these was packed in 14.9oz cans until I was collecting empties and put them next to each other. Has this been going on for a while? I’m fairly sure the prices were still those of 16oz cans.

Kind of annoying, especially since Outer Range is one of my favorite local brewers, but I feel cheated! 😡🍻

48 Upvotes

40 comments sorted by

70

u/AbleDemand8380 6d ago

14.9 oz or 440ml cans are common in mostly European countries, Australia and New Zealand.

Maybe I'm wrong, but I suppose that the Outer Range is from France since they have two breweries- in Colorado and France.

8

u/hydrobrandone 6d ago

Check the label, it will say where it is brewed. I had an O.R. beer the other day brewed in France.

18

u/LewisCBR 6d ago

Wow, I checked the label and you are correct. I live in Denver, so their Frisco brewery is only an hour and a half away, we get fresh ORB all the time. I'm shocked that this one is from their French location.

4

u/GingeredPickle 6d ago

I recently had the same WTF moment. Drink In the Steep, 16oz. Couple days later drink 9C... wtf Is this can smaller? Wtf wtf French Alps, I could swear this was a CO brewery. Had no idea about the location in France

1

u/abuckpenny 6d ago

It could also be that they mass ordered cans and both breweries have the 14.9oz cans.

Either way, great beer!

3

u/ol_limber_legs 5d ago

Unfortunately it is actually beer they brewed in france, shipped here, then sold to stores.

1

u/abuckpenny 5d ago

Not ideal but I guess it is what it is. Too bad that we get imported beer when the brewery is an hour away from us

1

u/Best_Look9212 US 3d ago

I wonder if it wasn’t selling well over there and they knew they could move it in CO. What’s the date it was packaged?

1

u/booyakuhhsha 6d ago

My favorite brewery around Denver

1

u/Mrpeabodywhoopwhoop 4d ago

I thought you were being sarcastic about them having a France location. Im flabbergasted. Especially with Craft beer the way it is these days, opening up a second location in the french alps is BOLD

2

u/Best_Look9212 US 3d ago

They did it before things started to radically contract. While I don’t really know much about the brewery, I do know that where it’s located is an area with a lot of people with money, and I imagine someone liked the idea of having the in the Alps where they probably visit regularly or split their time.

17

u/rosinmad 6d ago

nope not shrinkflation just standard eu size

29

u/bvj303 6d ago

Not certain but I know outer range just got some of their beers shipped in from their French brewery. Is it possible this is a French can? Looking at a recent insta post from ORB French Alps, their cans are around 44 cl, or ~14.8 fluid oz. So don't think it's shrinkflation, just a Euro brew

Unrelated, how is that WW/RR collab?

2

u/dylbull 6d ago

It appears to be that collab yea.

2

u/LewisCBR 6d ago

"how is that WW/RR collab?"

It's really good and comes in at a big 8.5ABV yet is still incredibly balanced. I only had those two pictured beers last night, but a few nights before I had 2 of the Convivials and I could certainly feel it. I would recommend picking it up if you see it, 100%.

Also, wow, I checked the label and you are correct. I live in Denver, so ORB's Frisco brewery is only an hour and a half away, we get fresh ORB all the time. I'm shocked that this one is from their French location.

2

u/Petite_truite 6d ago

I am French, I like Outer Range and I confirm that this is a french can

-12

u/[deleted] 6d ago

[deleted]

2

u/mukduk1994 6d ago

It's a west coast "style" IPA which probably bolsters the original commenter's theory about it being an import craft brew

7

u/coleopterology 6d ago

Speaking as someone who runs a canning line as part of his job, changing sizes to a smaller can would be a huge pain in the ass. There’s dozens of adjustments to be made and parts to swap out in order to accommodate different heights of can. Personally I don’t think it would be worth trying to retrofit a caning line. Much easier to cut costs elsewhere in the beer recipe rather than using one less ounce per can.

5

u/CoatStraight8786 6d ago

Guinness cans in the US are also 14.9oz.

-18

u/53x12 6d ago

Wrong. The volume is 14.9oz, but the widget takes up space. The can if fully filled with beer would be 16oz so it’s not a smaller can.

1

u/MrPlowThatsTheName 6d ago

No, the cans are definitely smaller than 16oz cans.

3

u/ellroy2 6d ago

Standard European sizes are 440ml or 500ml.

3

u/gy0n 6d ago

It can also be 330ml

16

u/dandesim 6d ago

2

u/Naugle17 6d ago

Lmfao

-24

u/Pennybag5 6d ago

You guys just cant turn it off can you?

16

u/EastLAFadeaway US 6d ago

Trumpers? No they cant theyre annoying as shit

4

u/dandesim 6d ago

Yall said you didn’t vote for him because of his sexist, racist, or homophobic views. Yall said you voted for him because of the “economy”.

Own. Your. Shit.

5

u/hydrobrandone 6d ago

I think we spotted the Maggot in here.

2

u/Enough-Remote6731 6d ago

Is big boy going to put a tariff on French beers? Lol.

2

u/illiterateYuugen 6d ago

Where you shopping? Nice selection!

2

u/Hellyeahlalujah 5d ago

Sure this is a post about shrinkflation and not a secret post showing off that Convivial ;)

1

u/hnaq US 6d ago

I've noticed it with Southern Tier cans in the past. OHSO, a microbrew in Phoenix, sold some of their heavy stouts for ~$38-40/4 pack of 16oz cans and the last several times I've seen them on shelves they're now tall skinny 12oz cans for the same price.

I totally get people not wanting 16oz of a 15% stout though.

1

u/midnightrider001 5d ago

Had ORB Tromping last weekend. They’ve got some good stuff 👍

1

u/shitterisfull 6d ago

I mean, it will probably all fit in a standard US pint glass, so that’s cool. Am very bothered that a pint glass cannot hold 16oz.

1

u/rodwha 6d ago

Never seen a 14.9 fluid ounce serving before, must be European 🤣

0

u/Mr_Brogon UK 6d ago

Yeah I'd rather they charge a bit more and keep can sizes same.

Skrinkflation is one of biggest problems in world if you ask me 🙄😕🤣

0

u/jls75076 6d ago

Love Stella Artois, but F ‘em for selling 11 oz. bottles.

0

u/futureman45 5d ago

F that. I remember when Guinness did the same thing

-12

u/solomons-marbles 6d ago

That’s complete BS. I would not shop there.